Journal
Bad habits unconsciously hold us back, and you can find this to be true everywhere in life. Whether we are out skating, trying to communicate an idea or are simply figuring out a new skill. They affect us everywhere.
And to be honest, you can’t really blame yourself for it. Sometimes we don’t even realize that we are doing something wrong...
The name Powell Peralta has been synonymous in the skateboarding world with constant innovation in the manufacturing department since the 70’s.
With this in mind, it is fitting to say that George Powell’s offshoot company, BONES Wheels, has followed a similar trajectory of engineering revolutionary new concepts in the urethane department and shattering the molds (both literally and figuratively) used to shape skateboarding wheels as we know them.