The name Powell Peralta has been synonymous in the skateboarding world with constant innovation in the manufacturing department since the 70’s.
With this in mind, it is fitting to say that George Powell’s offshoot company, BONES Wheels, has followed a similar trajectory of engineering revolutionary new concepts in the urethane department and shattering the molds (both literally and figuratively) used to shape skateboarding wheels as we know them.
For those who choose to launch a brand of helmets, the name of the game is providing quality protection that could prove to be the difference between life and death.
To be at the top of this game, those in this space must be both different and superior. In the case of S-One Helmets, this is precisely what they have accomplished through the release of their flagship, S1 Lifer Helmet.
To become the only aftermarket hardware company with an available upgrade for every discipline in skateboarding, odds are, you have to do your research. In the case of RipTide Sports, this is precisely what Tracey and Brad Miller have been doing since the brand’s inception.
In addition, the pair have transformed their small business from a fictitious home school assignment into an iconic brand in skateboarding with international footprint.
Born on the factory floor of a shop otherwise used for manufacturing kite and wake boards, the founders quite literally started moonlighting in an effort to get one of the most prominent new brands in longboarding off the ground.
Ultimately, it was a combination of passion and intuition that led the factory workers of Moonshine Mfg. to stay at the shop long after their work day of constructing boards for the water to focus on crafting boards for the streets.